The original and older name for those of a certain age, leather cleaner poppers or we could say just leather cleaner as thats what the “secret” name was in the 1970’s. Others include video head cleaner. Aromas UK supply then all Gold Rush and Amsterdam but the older styled design is a throw back but a necessary one for those of a bye gone era.
The brown bottle has the look of age and a label that is designed to fool the eye as it looks like real leather. Its the Number 1 in the crowd , an aroma that is really strong plus an obvious brand association so has its place in the shop market space.